10 Marketing Case Studies That Will Make You A Better Marketer
By Chris Von Wilpert | Bonus Material: 1.7 Million Clicks Case Study
Want to see how multimillion dollar companies do their marketing?
Want to learn new marketing strategies you can use to grow your business?
Over the last year, I’ve studied 10 successful multimillion dollar companies, and there's one thing I’ve learnt about all these companies...
Every Company Has A Handful Of Proven Marketing Strategies That Work.
Podcasts, YouTube videos, conference talks from the founders… I’ve listened to them all. I didn't only listen though, I also:
- Took notes.
- Found all the golden nuggets, and
- Reverse engineered the companies best marketing strategies
Since then I've used the strategies to grow tech giant Sumo.com by 1,891,841 website visitors in 12 months. And I converted that traffic into over 7 figures in sales.
Now I want to give you the marketing strategies to use.
Hi, I'm Chris Von Wilpert, founder of RocketshipAgency.com. Below are the 10 case studies I reverse engineered. Inside each one you will find step-by-step marketing tactics and strategies you can use to grow your business.
Over 100 hours of research, and thousands of dollars in competitor intelligence went into creating every case study below. For the AppSumo case study, I even spent five months sleeping inside the company's office. Enjoy!
#1 AppSumo's Multimillion Dollar Marketing Playbook
Where you can access the case study:
Why you'll love this case study:
I will show you how AppSumo makes more revenue per employee than Facebook, Apple, and Google.
What you'll learn:
- How AppSumo built an audience of over 1,000,000 fans, and went from making millions per year to millions per month (without missing a taco break).
- The EXACT 500-word sales page AppSumo used to make over $250,000 in under 10 days.
- One ad campaign where AppSumo made $329,619 for a 29x ROI (and how you can copy the strategy).
#2 How Sumo Got 1.7 Million Free Clicks In 12 Months
Why you'll love this case study:
I will show you the content strategy I used to drive 1.7 million free clicks to Sumo's website in 12 months.
What you'll learn:
- How to use Green Circle Content to build topic clusters that get new organic traffic to your website.
- How to use Blue Square Content to run quarterly marketing promotions to get new leads.
- How to use Black Diamond Content to promote case studies to convert traffic and leads into new customers.
#3 How Tony Robbins Generates 1,000,000 Website Visitors Per Month
Where you can access the case study:
Why you'll love this case study:
I will show you how Tony Robbins has grown his website traffic to over one million website visitors per month.
What you'll learn:
- How to use invisible mini-funnels to turn website visitors into customers.
- A new three-part dynamic carousel retargeting ad you can use to show social proof before pitching your product page.
- The content multiplier technique you can use to get more traffic for each piece of content you publish.
#4 Supreme Streetwear's Insane Success
Why you'll love this case study:
I will show you how Supreme use scarcity to build a cult-like following, and sell out of product every week.
What you'll learn:
- How Supreme get mega-influencers like Lady Gaga, Kanye West, and Drake to collab with them.
- One Instagram growth hack you can use to grow your Instagram account to over one million followers.
- How to sell a hoodie for $25,000 using the limited supply method.
#5 How Amazon Generates $136 Billion In Sales
Why you'll love this case study:
I will show you how Amazon built a billion dollar empire to become the world's biggest online store.
What you'll learn:
- How to master Google Ads with Amazon's ecommerce relevance-raising PPC strategy.
- How to sell a loss-leader product on the front-end to make 4X more revenue on the back-end.
- How to add recurring revenue to your online business.
#6 How Shopify Increased Revenue 90% In 365 Days
Where you can access the case study:
Why you'll love this case study:
I will show you how Shopify became the world's biggest software company that helps ecommerce businesses grow.
What you'll learn:
- How Shopify use a sticky free trial offer to get customers hooked on their product from day #1.
- How to run a yearly business contest to bring in over 1,000 new paying customers.
- The 15-minute "Just-In-Time" evergreen webinars you can run to double your webinar attendance rate.
#7 How Slack Generates 100,000,000 Website Visitors Per Month
Where you can access the case study:
Why you'll love this case study:
I will show you how Slack became the fastest growing software company of all-time with 8+ million daily active users.
What you'll learn:
- The smart “curiosity-gap” Slack used in a 60-second YouTube video to get over 15,000,000 views.
- The 3-step integration page SEO technique Slack mastered to get top page Google rankings.
- The reverse pricing model Slack use to jack-up their trial to paid conversion rate to 30%.
#8 HubSpot’s $271 Million Inbound Lead Generation Machine
Why you'll love this case study:
I will show you how HubSpot get a traffic rank of #5 in the world using inbound marketing.
What you'll learn:
- How HubSpot use a free Facebook Messenger bot with 80% open rates to generate leads on autopilot.
- How to use a free software tool to surface your customers’ problems, then show your product as the solution.
- The big 3 social media networks you need to promote your content on to get one million traffic per month.
#9 How Intercom Generates $50 Million Annual Recurring Revenue
Why you'll love this case study:
I will show you how Intercom have quietly grown from $0 to $50 million annual recurring revenue in 5 years.
What you'll learn:
- How to use Eugene Schwartz’s Five Levels of Awareness to differentiate your product from the competition.
- How to steal your competitors traffic with "Alternative" landing pages.
- How to use the The Core Problem Framework to focus on Google keywords that will bring you the highest number of qualified leads.
#10 How MailChimp Makes $400M Revenue
Why you'll love this case study:
I will show you how MailChimp went from a 2-person web design agency, to a 550-person $400 million revenue email marketing software company.
What you'll learn:
- How to start slow, learn what your customers love, then start scaling by using your Green Glasses.
- How to move people down your marketing funnel using the Facebook Ads Funnel Stepping Technique.
- How to run a viral marketing campaign using MailChimp's 3-part G-MAP framework.
The Key Takeaways From 10 Multimillion Dollar Companies
If you read all these case studies you will see there is no ONE formula or playbook for business success.
But there are proven strategies you can learn and apply in your business.
The other big takeaway is how 8 out of 10 companies use content marketing to drive traffic to their website.
Most of the companies either have a blog, podcast or YouTube channel that is the main traffic driver for their site.
If you're not using some form of content marketing in your business, then your target customers are going to find it very hard to find your website.
You need a repeatable content system, that creates awareness for your brand, while also generating leads for your business.
Want To See How I Drove 1.7 Million Free Clicks To The Sumo.com Website In 12 Months?
From my research, I came up with a content system to drive over one million clicks to the Sumo.com website in 12 months.
If you want to see the content system, and how I did it, click here.
You'll get a video recording I did with the guy who runs the world's largest online school for digital advertising. He asked me about what content I created to do it, how I promote the content, and how much sales it generated.
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