Have you ever wondered what is the single biggest factor to increase eCommerce traffic?
Would you like to get more people who are searching for your products to see your product offer?
With 9, 10 and 11 figure clients including Diesel, Adidas and Chi Chi London, a data scientist with millions of data points ran 3 tests inside a Google Shopping advertising account to find out these 2 things.
How You Get People Who Are Searching For Your eCommerce Products To Find You AND Buy From You
With Google Shopping ads, Google doesn’t let you bid on keywords like text ads.
Instead, Google will choose to show your ad based on the product data you submit to Google.
So with this in mind, tests were run by changing product description, product category and product title for different e-commerce products.
The goal: To see which single factor leads to the biggest increase in qualified, e-commerce traffic.
Here are the results…
Test #1: Do Optimising Product Descriptions Increase Traffic?
Test: Optimise the product description, then make it completely irrelevant
Result: Changing the product description has little impact on traffic
Test #2: Do Optimising Product Categories Increase Traffic?
Test: Optimise the product category, then make it completely irrelevant
Result: Changing the product category has no impact on traffic
Test #3: Do Optimising Product Titles Increase Traffic?
Test: Optimise the product title by analysing the search queries generating traffic for 1 product, then include the top search query resulting in product sales in the product title
Result: 10X increase in traffic
Reverse Engineering Google Shopping – statistics source
The bottom line is…
Optimising your product titles allows you to:
- Influence what product will be shown for a search query (good for your SEO as well)
- Increase traffic to your products
- Increase your e-commerce sales and Google Shopping ROI
Watch this video to see exactly where to look in your Google Analytics account, so you can…
1) Find the highest converting search query for every product in your eCommerce store
2) Optimise your product titles to increase your website traffic and improve your SEO
Note: If you are not running AdWords, you will not be able to see this data in your Google Analytics account.
Leverage Your Long Tail eCommerce Traffic
E-commerce AdWords Expert and Australia 30under30 winner Chris Von Wilpert says:
“E-commerce advertisers are wasting time and advertising money on Google Shopping ads.
Because they focus on the wrong things.
They need to leverage long tail product search queries.
Those are the searches people are making that convert to more product sales.”
Who do you think is more likely to buy:
The person searching for “tennis rackets” OR “Wilson Federer 100 BLX”?
Obviously the person searching for “Wilson Federer 100 BLX” knows exactly what they want to buy.
[bctt tweet=”Leverage the long tail in eCommerce!” username=”vonwilpert”]
eCommerce Training Reveals… “4 Steps To Double Your eCommerce Sales With Google Shopping Ads In 90 Days”
Chris Von Wilpert has 7 years experience in e-commerce advertising.
He sets up and manages the most fine grained e-commerce Google AdWords account structures…
For global e-commerce brands at his agency, Rocketship.
He is running a free online e-commerce training this week on:
4 Steps to Double Your Global eCommerce Sales with Google Shopping Ads in 90 Days
The training is designed to focus on the proven, simple strategies that increase e-commerce traffic.
All backed by real e-commerce data and research.
And it’s not just for e-commerce businesses who are new to Google Shopping ads either.
“Advertising agencies are constantly guessing what works, I’m using data-driven research” he says.
Rocketship is the only agency that uses data scientists research to test what’s working now for e-commerce. See their latest findings on this week’s webinar.
Learn eCommerce Traffic Secrets From Diesel, Adidas and Chi Chi London
Diesel, Adidas and Chi Chi London all invest in Google Shopping ads.
They use them to generate traffic and sales for their online stores.
When testing different cost per click bids for their products, you won’t believe what was found.
The new Google Shopping training reveals the findings, PLUS more e-commerce traffic boosting secrets
The biggest advertising mistake most e-commerce businesses make is…
Overbidding.
At the start, it might be OK.
But as competitors start to see they are getting out-bid inside their advertising account…
It creates a bidding war.
“You need to look at the data and find ‘out-of-the-box’ optimisation strategies (like the product title optimisation strategy above)” Von Wilpert said.
It’s not always who bids the most money wins.
How To Sell More Products And Grow Your eCommerce Brand
After growing up in Brisbane, Australia – St Joseph’s Nudgee College, class of ’05…
Chris Von Wilpert started an e-commerce business.
It sold snow cone syrups and snow cone machine hire packages to individuals and corporates.
“I was always quality testing the snow cones,” he says.
“I organised all my university classes at the University of Queensland into 2-3 days…
So I could work on my e- commerce business the rest of the week.”
Von Wilpert grew the e-commerce business fast.
He sold over $1,000,000 worth of product sales.
And donated $100,000 cash back to local Aussie sports clubs and schools by the time he was 24.
[bctt tweet=”10X eCommerce traffic. Give back. Rinse. Repeat.” username=”vonwilpert”]
An important skill he learnt along the way to grow his product sales was Google advertising.
He used Google ads to attract these Australian clients to buy his products:
- Bunnings Warehouse
- Brisbane City Council
- Telstra
- Foxtel
- Australia Zoo
- QUT
- Kids Early Learning Centre
- Specsavers
- QLD Reds
- Zupps
- Griffith University
Now he specialises in helping e-commerce businesses get more traffic and sales
“I’d grown my e-commerce business for 10 years using Google ads as my primary traffic source…
So I knew I had a valuable skill that I could use to help other e-commerce businesses,” he says.
“I wanted to create an agency for Australian and international e-commerce businesses…
Based on data-driven analysis and proven advertising results.”
The overall effect, he says, is a powerful e-commerce traffic and sales generating machine…
For the e-commerce companies he partners with.
Or click on the image below…
